Social enterprise is the broadening of the purpose of a private enterprise to include supporting the interests of its local and/or global community. It really means going beyond a purely private profit motivation in the way we do business. It has grown steadily in the US and private companies have been eager to forge social enterprise relationships or evolve their own models in order to reap the rewards associated with social responsibility in today’s marketplace. The next step is to really light a match under the explosive power of consumer spending and allow consumers to make knowledgeable and responsible decision about how they spend. We at Ethix like to imagine a world where a tiny fraction of every dollar swiped finds it way into health, education, sustainability and all manner of public interests. And remember, when you are out and about spending money, think about how and where you do that. It makes all the difference in the world!