Ethix is based in the Jack London District of Oakland. As soon as we opened our offices we reached out to the local neighborhood association, The JLDA to see if we could support them in their fundraising for the application to be a Business Improvement District (BID). This is a great example of how our Community Partnership Program works. The JLDA has already spent time and effort building relationships with local merchants and working with them towards the goal of becoming a BID. They have done a great job of building a community of committed residents and business owners who want to see the neighborhood improved. We are developing a relationship with them and have added the Ethix Program to the ways in which they can raise money to support their area. We have started reaching out to local merchants with the JLDA’s advocacy and support and requesting that those merchants designate the JLDA as the recipient of their 25% donations. The association will benefit from a residual income stream to pay for programs that benefit the merchants. The merchants benefit from lower fees and neighborhood improvement that does not cost their business any extra money and the residents benefit from a cleaner, safer and more vibrant local business community. By converting fees that would traditionally disappear onto the balance sheet of large financial institutions into funds for community improvement and development we are strengthening the ties between businesses and the neighborhoods they are in. I think that is pretty cool and I am excited to see this program used all over the country by neighborhood and merchant associations that want to save money and raise money using Ethix.
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